SMART COOKIE

Oh, it's you!

Wonderful to meet you! We are Smart Cookie and we do digital marketing.

We use digital technology to help companies and brands to reach their business goals. Sounds complicated? On the contrary. If you choose the right partner, of course.

What do we offer?

Everything digital. The digital kitchen sink included.

We specialize in digital marketing, but our main product are ideas. We team up with our partners to provide you with everything you need: from digital strategy to AdWords campaign. We have only one rule: every project of ours must be a success.

Contact

Now that we've met, let's get to know each other!

Face to face, in real life, or offline, as they say. Get in touch using the web form or the contacts below. We will get back to you ASAP.

E-mail: info@smartcookie.hr
Tel: +385 (0)98 867 842

Company info

Smart Cookie
Vlade Gotovca 19, 10000 Zagreb, Croatia
Owner: Martina Knežević
VAT #: 34505533367
Bank: Raiffeisenbank Austria d.d.
IBAN: HR1424840081107694701

Smart cookie policy

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Digital strategies and campaigns

We type on our smartphones while watching TV and surf the Internet while listening to the radio. Or is it the other way around? The everyday life is digital, and successful brands are aware of that. But how do you reach your audience in a digital world? Which channels do you use and how do you design the message? How do you make a big impact with a small budget and even bigger impact with a large one? We know the answers to these and other important questions. Together with you, we set the goals, define the target audience, create proposals, implement the campaign and ... Celebrate the successful completion of the project.

P.S. This is the beginning of a beautiful partnership. Since everything is perfectly measurable in the digital world, we take the measure of our campaign soon after its start, to tailor-make it even better and smarter in future.

Web design

You've heard that websites need to be responsive nowadays? You've heard right. Today a good website needs to look good and be in great shape on your desktop, smartphone and your tablet. And who is it that has such great expectations from your website? Your target audience, of course, since they access it through various screens and devices, expecting it to look impeccable and work smoothly each and every time. This is why you should let the professionals take care of your site: your business goals will be achieved and your audience happy.

Social networks management

We manage Facebook and Instagram profiles for your brand. And Twitter and Pinterest and Viber and Snapchat if necessary. And do you really need all of these? What is your audience's network of choice? What do they like doing when online? Before we start, we will answer these questions and create the social media strategy of your brand.

Social media advertising

Everything and everybody is on Facebook, right? So why shouldn't your ads be there as well? We can put them on Instagram, YouTube and other destinations which your target audience likes to visit. We can tell you from experience that all brands, including yours, are only guests on social networks. Experienced digital professionals are aware of that: this is why they write Facebook ads that the audience likes to read, put photos on Instagram that the audience loves to like and make YouTube videos you will not want to skip.

Google advertising

Open a new window and google your brand. Did it? And, how does it look? Very much all right, or there's room for improvement? You can always do better. Even if the SEO (Search Engine Optimization) of your website is impeccable, you need SEM (Search Engine Marketing) to truly shine on Google. And, of course, you also need Smart Cookie to set up and run successful campaigns for you.

Display advertising

According to statistics, you are more likely to survive a plane crash than click on a banner. Why banners, then? Smart display advertising can contribute to the visibility of your brand and launch it skyhigh above the competition. If you entrust us with your budget, we will distribute it to make sure the campaign gets a maximum number of impressions. If clicks are what you desire, we will fight the dreary statistics and make ads that make you want to click them. And when they click, we will help them make exactly what we want them - order a product, fill in the form or apply for a newsletter.

Content marketing

We expect a lot from your brand, but your audience expects even more. They want you to entertain them, inspire them, make them laugh and make them think. They want to be offered a content which will add value to their lives. This is why we write, shoot photos, make videos and animations for you - or, in fact, for them. We create content which inspires your clients to increase interaction with your brand.

E-mail marketing

We help you build a database of clients so that you can spam their inboxes with your offers from now on. Just kidding, you won't spam your clients - amateurs do that. Professionals send out newsletters which generate lots of clicks and excellent sales results. But how do you create such a newsletter? We know a magic trick or two. Just a joke, there's no magic involved, only expertise rooted in experience, in-depth knowledge of your target audience and their behavior, and newsletter platforms.

UX analyses and testing

You want to know the condition of your site or your app? Is it regarded as user-friendly or the users find it difficult to find important content? This is easy to check. We will conduct a survey with actual users on your behalf and present you with analysis and recommendations for improvement. We develop a prototype, so called clickable wireframe of your new site if necessary, to make the job easier for your team of designers. Or we take the redesign on our shoulders, to make it easier for you.

Training

We are curious, and we know you are, too. We like to learn, but we love to share our knowledge. If you would like to learn more about a specific field of our expertise, we would be happy to organize a traning or workshop for your team.

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